An Extraordinary Life
ONE DAY AT A TIME
Background and experience in business
Chanelle’s background is in graphic design and retouching. She worked at Top 10 Ad Agencies in London as well as for world famous photographer, Mario Testino.
Chanelle ran a successful photography business in the UK for 8 years and photographed weddings around the world including many exotic locations such as Bali, Santorini and Morocco. 90% of her weddings were published in glossy wedding magazines, and she was commissioned by You & Your Wedding Magazine to shoot the back fashion pages.
A warmer climate was calling and a big move across the pond led Chanelle to work for a studio in The Turks & Caicos in the Carribean for 2.5 years where her daughter was born.
BECOMING A MOM CHANGED EVERYTHING!
Chanelle hired a high-level business coach, launched a Social Media Marketing company and moved back home to South Africa in early 2015.
Chanelle now uses her 16 years of experience in design, marketing, branding and business to coach women from around the world on how they can create their version of an extraordinary life through entrepreneurship.
In October 2016 Chanelle had a $17K month!
You Can Be Anything You Want To Be!
I’ve changed career paths a few times, moved to 3 continents and had a baby in the middle of it!
1998 — DIPLOMA IN GRAPHIC DESIGN
Finished high school, did a diploma in Graphic Design / Artworking. Switched on my first Apple.
Once you go Mac, you never go back!
2000 — BOARDED A JET PLANE FOR THE UK
Left Durban, South Africa with my boyfriend at the time (now husband). Worked at a print shop in Baker Street creating letterheads and business cards. I walked home to Marylebone every day and we had a W1 postcode, although it was the size of a shoebox.
Moved jobs to a DVD packaging company working 12-hour night shifts on clients such as MGM, FOX, and Paramount. Guys would throw grapes at co-workers who looked like they might be nodding off at 3am.
We went on to spend 12-Years in the UK living in London, Southsea and Surry
2004 — I BECAME OBSESSED WITH HIGH-END RETOUCHING
I found an online mentor, mastered the art and got a full-time role at THE BODY SHOP head office in London which left me with a year’s worth of strawberry body butter after I resigned.
2006 — I LEAPT INTO THE WORLD OF FREELANCE
Best decision ever. Doubled my income, had time, freedom and could take holidays whenever I wanted.
I freelanced for Top 10 Ad agencies in London including Grey. I retouched images that appeared in Vogue for photographers like Corrine Day and my favourite, Mario Testino. Brands included Chanel, D&G, Michael Kors, Versace...
A highlight was seeing one of my retouched images for Dolce & Gabbana on a huge billboard when we went to Venice!
2008 — SEGERIUS BRUCE PHOTOGRAPHY WAS BORN
My husband and I photographed weddings all over the UK as well as shooting destination weddings around the world including locations like Bali, Mauritius, Morocco, Santorini, and Prague.
90% of our weddings were published in glossy wedding magazines and on international blogs.
I began shooting styled bridal fashion and just before we left the UK, I was commissioned by You & Your Wedding Magazine to shoot bridal fashion spreads with Peta Hunt as the stylist!
2012 — BID FAREWELL TO 12 YEARS IN THE UK
We shipped off to The Turks & Caicos Islands in The Caribbean where my daughter, Saharah was born. We worked for an established studio there shooting families, weddings and commercial.
I set up 3 large styled shoots with gowns shipped across the pond from the UK, which all got published internationally.
I worked on the re-brand for the studio’s website, coming up with look and feel, design ideas and a brief for the web designers.
I loooove creating brands!
2013 — BECAME A MOM TO SAHARAH
Saharah was born on the beautiful Caribbean Island of Providenciales. I had 6-months off to be with her and then went back to the studio part time. Eventually working more and more hours but not reaping any financial rewards. I knew I wanted to go back to having my own business and enjoy the freedom that brings.
When I realised Saharah's nanny was making more than me, something had to change
2014 — Nov - INVESTED IN MY FIRST HIGH-LEVEL BUSINESS COACH
Got clear on what I really wanted from life, brainstormed the idea for my new business: A Social Media Marketing Company!
2015 — Feb — MOVED BACK HOME TO SOUTH AFRICA
Launched Segerius Bruce Services offering blogging and social media marketing. We signed 5 ongoing monthly clients in the first month.
We are now a team of 3!
Joined The Academy Online Version by Gina Devee (Divine Living Academy) immersed myself in the year-long course materials and learned as much as I could about coaching and personal branding. Hired a Facebook Ads expert to teach me the ins and outs.
2016 — STARTED COACHING WOMEN FROM AROUND THE WORLD
On how to create a jaw-dropping personal brand, how to get clients and create their versions of an extraordinary life!
In October 2016 I had my first $17K month in sales. My clients are enjoying incredible results taking their ideas and moving into action so that they can make more money and live an extraordinary life, one day at a time.
If You Aspire To Inspire
THEN YOU BETTER GO AND LIVE YOUR DREAM LIFE!
Looking to the next phase?
Do you feel like you're at a turning point in your life and business? I've been there...
I got the dreaded call (again) – my grandmother had passed away this time.
I was half way around the world and wasn’t able to fly home to be with my family for her funeral as I had weddings to shoot for the studio that weekend.
She’s not the first person I’ve lost and my Dad leaving us when he was only 54 got me re-assessing my life and where I wanted to be and what I wanted to do.
I’d run a successful photography business in London for 8 years which took my husband and I around the world to far-flung destinations including Bali and Marrakech.
We then joined a studio in the picture perfect Caribbean where I had my baby girl and went back to work when she was 6 months old.
I’d gone back to having a job and the terms of my life were dictated by the needs of the studio and the photography clients.
I started experiencing anxiety, had no time for myself, was feeling the pressure of when I’d be going back to work full time (when in truth all I really wanted at the time was to be with my baby who was under the age of one).
The truth was I never wanted to go back to work full time. Ever.
I don’t want to work in my business full time either! So I don’t.
I was juggling a teething baby, who I loved with all my heart – but let’s face it there are some difficult times. Cue a 1-hour session bouncing on a medicine ball trying to lull her to sleep!
Worst of all when I ran the numbers Saharah’s nanny was making more than me!
Because she had to be there half an hour before I left for work and half an hour after I had finished it worked out that she took home more that I did at the end of each month.
There had to be a better way to do this mom + passionate career thing!
I’d had my own business before and although it comes with its ups and downs I love that when I come up with ideas, work harder and get more clients in, it directly increases my income.
I had to overcome my guilt about leaving a good job, a gorgeous location and I followed my heart.
My heart lead us back to Africa, to be near our family for a while and see what it’s like to live here again.
I invested in a high-level business coach, got clear on my real desires and discovered that my core values include:
- TIME FREEDOM
- OWNING MY OWN BUSINESS
Within 3 months I’d launched a new Social Media Marketing company, signed up 5 ongoing clients in my first month, resigned from my job and started packing for South Africa!
The company grew to the point where I had two full-time staff helping me with up to 10 clients per month! People started reaching out to me for mentoring / coaching help and my business coaching grew organically.
I invested in a year-long coaching program in 2015 and officially launched my coaching business in January 2016.
Since then I've helped women transition from PA jobs to full-time photographer, burned out wedding photographer to brand developer, wedding blogger to a business coach, struggling entrepreneur to fully booked out web design business... the list goes on.
The point is you can transform, evolve and step into who you want to become both in your life and business.
I know how scary it can be to follow your dreams and go for it.
I've moved continents 3 times, launched 3 new successful businesses, traveled to 23 countries and had a baby in the middle of all of this!
I know that the dream you have for your extraordinary life is possible if you get clear, get support and then take action!
I Don't Want To Miss Saharah's Childhood
I LONGED FOR THE SAME CONNECTION I HAD WITH MY PARENTS,
THAT'S WHY I BECAME A MOM
Gone are the days of shooting 12-hour weddings on weekends, feeling like I’d been run over by a bus every Sunday, and editing pictures all week long!
I work from 8 am to 2 pm daily with weekends off. I’m designing a life that I want and I’ve created a business that supports it.
ONCE SAHARAH WAS BORN, THINGS SHIFTED.
I want freedom. I don’t want to be limited to a small number of days off per year or to have to ask permission every time I want to go on holiday.
Do you find yourself feeling a bit “over it” sometimes? I help you avoid feeling overwhelmed and burnt-out. Business coaching is more than learning about marketing and branding. It’s also here to protect you as a person.
I’m still learning the ropes of being a mom, having a business and creating space for myself in the process.
I DIDN'T HAVE A BABY FOR SOMEBODY ELSE TO BRING UP!
I want to be with her every afternoon like my own mother was for me. My husband gets to work from home too and we’re able to share quality time with our toddler.
I realise this is a privilege, some would say an extraordinary circumstance.
EXTRAORDINARY IS WHAT I’M STRIVING FOR, ONE DAY AT A TIME.
Ready To Take The Next Step?
LET’S CHAT OVER SKYPE FOR AROUND 30 MINS TO SEE IF WE’RE THE RIGHT FIT
THROUGH COACHING YOU CAN:
Develop a Jaw Dropping Personal Brand
Market Your Business Online and Reach More Clients
Get Clear On What You Really Want From Your Life & Business