An Extraordinary Life
ONE DAY AT A TIME
Background and experience in business
Chanelle’s background is in graphic design and retouching. She worked at Top 10 Ad Agencies in London as well as for world famous photographer, Mario Testino.
Chanelle ran a successful photography business in the UK for 8 years and photographed weddings around the world including many exotic locations such as Bali, Santorini and Morocco. 90% of her weddings were published in glossy wedding magazines, and she was commissioned by You & Your Wedding Magazine to shoot the back fashion pages.
A warmer climate was calling and a big move across the pond led Chanelle to work for a studio in The Turks & Caicos in the Carribean for 2.5 years where her daughter was born.
BECOMING A MOM CHANGED EVERYTHING!
Chanelle hired a high-level business coach, launched a Social Media Marketing company and moved back home to South Africa in early 2015.
Chanelle now uses her 16 years of experience in design, marketing, branding and business to coach women from around the world on how they can create their version of an extraordinary life through entrepreneurship.
You Can Be Anything You Want To Be!
I’ve changed career paths a few times, moved to 3 continents and had a baby in the middle of it!
1998 — DIPLOMA IN GRAPHIC DESIGN
Finished high school, did a diploma in Graphic Design / Artworking. Switched on my first Apple.
Once you go Mac, you never go back!
2000 — BOARDED A JET PLANE FOR THE UK
Left Durban, South Africa with my boyfriend at the time (now husband). Worked at a print shop in Baker Street creating letterheads and business cards. I walked home to Marylebone every day and we had a W1 postcode, although it was the size of a shoebox.
Moved jobs to a DVD packaging company working 12-hour night shifts on clients such as MGM, FOX, and Paramount. Guys would throw grapes at co-workers who looked like they might be nodding off at 3am.
We went on to spend 12-Years in the UK living in London, Hampshire and Dorking in Surrey
2004 — I BECAME OBSESSED WITH HIGH-END RETOUCHING
I found an online mentor, mastered the art and got a full-time role at THE BODY SHOP head office in London which left me with a year’s worth of strawberry body butter after I resigned.
2006 — I LEAPT INTO THE WORLD OF FREELANCE
Best decision ever. Doubled my income, had time, freedom and could take holidays whenever I wanted.
I freelanced for Top 10 Ad agencies in London including Grey. I retouched images that appeared in Vogue, Glamour Magazine and on big billboards. Brands included Chanel, D&G, Michael Kors, Versace...
A highlight was seeing one of my retouched images for Dolce & Gabbana on a huge billboard when we went to Venice!
2008 — SEGERIUS BRUCE PHOTOGRAPHY WAS BORN
My husband and I photographed weddings all over the UK as well as shooting destination weddings around the world including locations like Bali, Mauritius, Morocco, Santorini, and Prague.
90% of our weddings were published in glossy wedding magazines and on international blogs.
I began shooting styled bridal fashion and just before we left the UK, I was commissioned by You & Your Wedding Magazine to shoot bridal fashion spreads with Peta Hunt as the stylist!
2012 — BID FAREWELL TO 12 YEARS IN THE UK
We shipped off to The Turks & Caicos Islands in The Caribbean where my daughter, Saharah was born. We worked for an established studio there shooting families, weddings and commercial.
I set up 3 large styled shoots with gowns shipped across the pond from the UK, which all got published internationally.
I worked on the re-brand for the studio’s website, coming up with look and feel, design ideas and a brief for the web designers.
I loooove creating brands!
2013 — BECAME A MOM TO SAHARAH
Saharah was born on the beautiful Caribbean Island of Providenciales. I had 6-months off to be with her and then went back to the studio part time. Eventually working more and more hours but not reaping any financial rewards. I knew I wanted to go back to having my own business and enjoy the freedom that brings.
When I realised Saharah's nanny was making more than me, something had to change
2014 — Nov - INVESTED IN MY FIRST HIGH-LEVEL BUSINESS COACH
Got clear on what I really wanted from life, brainstormed the idea for my new business: A Social Media Marketing Agency. I employed two full-time staff and we served up to 10 clients per month doing all of their blogging and social media for them. Our clients were based in the UK, Spain, USA and the Caribbean.
2015 — Feb — MOVED BACK HOME TO SOUTH AFRICA
Launched Segerius Bruce Services offering blogging and social media marketing.
Joined The Divine Living Academy Online by Gina Devee and immersed myself in the year-long course materials and learned as much as I could about coaching, personal development, branding and online marketing.
2016 — STARTED COACHING WOMEN FROM AROUND THE WORLD
On how to create a jaw-dropping personal brand, how to get clients and create their versions of an extraordinary life!
In October 2016 I had my first $17K month in sales. My clients are enjoying incredible results taking their ideas and moving into action so that they can make more money and live an extraordinary life, one day at a time.
2017 - JULY - BOOKED A DREAM ASSIGNMENT IN THE SEYCHELLS
$19K Personal Brand Creation Project: I worked with a beautiful client who flew out from Seatle, USA, to meet us in The Seychelles. I did the personal branding shoot and Craig did a lifestyle story video with drone footage at an exclusive villa on Praslin Island.
I facilitated a one-day coaching intensive with my client to get clear on her brand message, story and strategy going forward. When I returned home we coached via Skype and I built her brand from the ground up including website design + development, logo, SEO and opt-in pages for list building.
2017 - SEPT - CLOSED MY SOCIAL MEDIA AGENCY AND CONCENTRATED ON COACHING
I moved away from done-for-you services, simplified my life and I now concentrate on coaching / consulting as well as teaching via group programs.
I love the ripple effect that my coaching support has on the women I work with from around the world!
I Don't Want To Miss Saharah's Childhood
I LONGED FOR THE SAME CONNECTION I HAD WITH MY PARENTS,
THAT'S WHY I BECAME A MOM
Gone are the days of shooting 12-hour weddings on weekends, feeling like I’d been run over by a bus every Sunday, and editing pictures all week long!
I work from 8 am to 2 pm daily with weekends off. I’m designing a life that I want and I’ve created a business that supports it.
ONCE SAHARAH WAS BORN, THINGS SHIFTED.
I want freedom. I don’t want to be limited to a small number of days off per year or to have to ask permission every time I want to go on holiday.
Do you find yourself feeling a bit “over it” sometimes? I help you avoid feeling overwhelmed and burnt-out. Business coaching is more than learning about marketing and branding. It’s also here to protect you as a person.
I’m still learning the ropes of being a mom, having a business and creating space for myself in the process.
I DIDN'T HAVE A BABY FOR SOMEBODY ELSE TO BRING UP!
I want to be with her every afternoon like my own mother was for me. My husband gets to work from home too and we’re able to share quality time with our toddler. I realise this is a privilege, some would say an extraordinary circumstance.
EXTRAORDINARY IS WHAT I’M STRIVING FOR, ONE DAY AT A TIME.
Ready To Take The Next Step?
LET’S CHAT OVER SKYPE FOR AROUND 30 MINS TO SEE IF WE’RE THE RIGHT FIT
THROUGH COACHING YOU CAN:
Develop a Jaw-Dropping Personal Brand
Market Your Business Online and Reach More Clients
Get Clear On What You Really Want From Your Life & Business